Media Landscape
Media outlet analysis, coverage tracking, and journalist relations
156 Outlets
156
Total Outlets
45%
Friendly
38%
Neutral
17%
Hostile
34%
Share of Voice
Major Media Outlets
CBC
Broadcast
Center-Left
2340
Articles
-8
Sentiment
5.2M
Reach
Neutral
Global News
Broadcast
Center
1890
Articles
+12
Sentiment
4.8M
Reach
Positive
Postmedia
Print/Online
Center-Right
1650
Articles
+25
Sentiment
3.2M
Reach
Positive
CTV
Broadcast
Center
1420
Articles
+8
Sentiment
4.5M
Reach
Positive
Rebel Media
Online
Right
980
Articles
+72
Sentiment
1.2M
Reach
Strong Positive
Toronto Star
Print/Online
Center-Left
890
Articles
-15
Sentiment
2.1M
Reach
Neutral
Coverage by Topic
Healthcare
Friendly: 35%Neutral: 42%Hostile: 23%
Sovereignty
Friendly: 58%Neutral: 28%Hostile: 14%
Economy
Friendly: 52%Neutral: 35%Hostile: 13%
Carbon Tax
Friendly: 62%Neutral: 25%Hostile: 13%
Energy
Friendly: 55%Neutral: 32%Hostile: 13%
Friendly
Neutral
Hostile
Key Media Contacts
Representative contact types by outlet