Message Testing
A/B testing results and message optimization
+12% Avg Improvement
4
Active Tests
28
Completed
+12%
Avg Improvement
+24%
Best Performer
Active Tests
TEST-001
Healthcare Message Framing
Active
Variant A Access & Choice
Eng: 7.2%Conv: 892
Variant B Quality & Innovation
Eng: 8.5%Conv: 1124
Variant C (Leader)Rural Healthcare
Eng: 9.1%Conv: 1345
Confidence: 92%
Winner: C
TEST-002
Economic Policy Tagline
Active
Variant A Jobs & Growth
Eng: 6.8%Conv: 756
Variant B (Leader)Prosperity First
Eng: 7.5%Conv: 892
Confidence: 78%
Winner: B
TEST-003
Sovereignty Messaging
Active
Variant A Alberta Strong
Eng: 8.2%Conv: 1024
Variant B Provincial Rights
Eng: 7.8%Conv: 912
Variant C (Leader)Freedom & Control
Eng: 9.5%Conv: 1289
Confidence: 85%
Winner: C
Recent Winners
Carbon Tax Message
++18%
Winner: Federal Overreach
Jan 18
Leadership Ad
++24%
Winner: Authentic Voice
Jan 15
Value Proposition
++15%
Winner: Freedom Focus
Jan 12
Paused Tests
TEST-004
Visual Identity Test
Paused
Variant A Traditional
Eng: 6.5%Conv: 678
Variant B (Leader)Modern
Eng: 7.8%Conv: 892
Confidence: 65%
Winner: B